Attract Customers To Your Online Store This Holiday Season

When it comes to online holiday shopping, site traffic matters more than ever. The most effective online retailers tailor their site content and marketing campaigns to maximize their return during these busy seasons. If you need to know how to get customers to your online store for their holiday spending, consider this information as you plan for success.

Understand when people shop online

Black Friday brings the year’s greatest discounts and, of course, draws the biggest crowds. Many online retailers maximize their presence on this day, but there are other days to consider as well. Most experts rely on comScore information to view online spending habits from year to year. This information shows enormous growth of online spending from one year to the next, but it’s biggest surprise comes from the birth of two new shopping holidays. ComScore tracks e-commerce, non-travel spending every year. This includes all sorts of sales, but it excludes airfare and hotel accommodations. According to their data, the biggest online shopping day of 2020 was not Black Friday but Cyber Monday, three days later. Even Green Monday, which follows a week behind Cyber Monday, drew in 1.4 billion US dollars, more than 200 million dollars more than consumers spent online on Black Friday.

Biggest Online Shopping Days (According to ComScore, 2020 Holiday Season)

Cyber Monday: $1.7 Billion
Green Monday: $1.4 Billion
Black Friday: $1.1 Billion

Plan ahead for the holidays

We know that customers spent more than 46.5 billion dollars online during the holiday season last year, so it makes sense to build marketing campaigns that maximize site traffic during this period. The most successful marketing teams set up their advertising and promotional calendars months ahead of time. This allows them to craft and curate site content and define their offers/sales before the season begins. Unique content is featured in marketing campaigns for Black Friday, Cyber Monday and for each of the holidays. The full breadth of the advertising strategy relies on all of these pillars, providing new content to customers on every occasion.

Use the offsite channels to connect with your audience

How you get customers to your online store depends on how you built your business. Some companies rely on email as the backbone of their content marketing strategy, but this requires a well-maintained email list. Others rely on PPC advertising during the week preceding the target holiday. Marketers enjoy the pay-for-performance aspect of these campaigns, but they also come with an enormously higher price tag during the holiday season. Social advertising allows for excellent site traffic during this time, mainly for its low cost. Paired with a competition or giveaway, social advertising can provide one of the best methods for driving traffic to your website during the times of year when paid ads reach their highest costs.

It’s important to understand how to create digital content so your customers engage with your brand, find what they’re looking for and always have the ability to buy what they want in as few clicks as possible. Develop the advertising methods, content calendar and website design you need for online store promotion ahead of every major cultural event. Online businesses experience seasonal booms just like brick-and-mortar stores.

SEO Marketing Services – Why Hiring Them Is A Great Idea

Internet users follow one rule of thumb- If it’s not on the first page of Google, it doesn’t exist!

In this race to get to the top ten, where does your business stand? Are you getting satisfactory traffic on your website? Do your customers know that you are on the internet, offering the best quality products or services for them to use? How do you reach into that elite group of websites that are on Google’s first page?

Enter SEO marketing services! These professional service providers are the experts that understand exactly what your website needs to get into the good graces of the search engines. From keyword optimization to link building to in depth competitor analysis, they will do whatever it takes to get your website in the top results of Google and other search engines so that you can get the business profits that so far you have been missing out on!

If you are looking for high search engine rankings, increased traffic, more sales and conversions, Improved ROI and more visibility in your target market, then hiring professional SEO marketing services is the right thing to do! Trust them to fix all your website SEO problems and keep it visible to the search engines worldwide.

Working on the cutting edge of technology with their highly talented team of SEO professionals and Internet experts, these professional SEO marketing services have been delivering technology-driven business solutions to meet the strategic objectives of clients across the globe. You will find that these companies have established themselves on the global scene in the field of Internet Marketing, Search Engine Optimization, web promotion and consulting services with many channel partners scattered all over the world.

They follow a unique approach towards SEO and managing their client’s needs. With the level of dedication and symbiosis that they maintain with clients, professional SEO marketing services understand the minutest needs of their business and are thus able to propose the best solutions to get the website traffic they need. Handling every project with utmost care and providing quality services is of prime importance to them. All this leads to one goal – providing fast and better ROI to our clients. In this way, these companies can guarantee ethical, fast and effective SEO results for your website with our techniques and methods. You can trust them with your business. They will make sure all of your online goals will be fulfilled with their creative SEO solutions.

In case you are looking for qualified and professional SEO marketing solutions for your website, the internet is the best place to start looking. Just type in the choicest keywords into your favorite search engine to look for the best companies in the market and you will be greeted with a host of different options. You can simply compare their services and charges to find the one that suits your needs best.

Keyword Research: How to Choose SEO Keywords

Keywords are the most important aspect of Search Engine Optimization and online marketing.

People tend to search for information about products and services everyday online.

When they wish to search, their first stop is almost invariably a search engine such as Google.

At the same time, Google will want to ensure that its users manage to get hold of the information they are looking for within the first try.

That is why the primary focus of an SEO campaign is to ensure that the correct searches are connected to your website.

The online presence of your website is limited by the keywords present in it.

If you know which keywords are used by people to search for products or services that you offer, you will be able to use them appropriately in your website.

This can give you a considerable advantage as people will be able to find you more easily than your competition.

Thing to Know About Keyword Research

A thorough keyword research will help you understand which phrases and words will be able to bring you traffic from websites.

You will first need to build up a list of all keywords that can be used for your website.

You can start by jotting down words and phrases that you feel will be used by people to search for your business, products or services.

However, that will not be enough.

In order to get the best keywords, you need thorough research.

The words that you feel can be used may not be all that effective in the long run.

The words that you have jotted down can be used to understand how to start your keyword research.

Let PPC Campaigns Guide You

Internet marketing campaigns can be either done through PPC or SEO.

If you have already invested money into a successful PPC campaign, it becomes easier to search for keywords useable in your SEO campaign.

PPC campaigns do require keywords just like SEO.

You can determine the keywords that have performed the best for your PPC campaigns and use them easily in your SEO activities.

Google AdWords

Google AdWords is an advertising platform that helps you market your products on Google.

There is no need to pay any money to use it.

Even if you are not planning to run advertising campaigns, Google AdWords can be used in SEO effectively thanks to its Google Keyword Planner tool.

This tool can be used to gain data about keywords and key phrases that are used by people as search queries in order to locate products that you sell.

It can be helpful for your Keyword Research as you will be able to understand which keywords are completely irrelevant to your website or product.

Google Analytics

Google Analytics can be an essential tool when you are conducting keyword research. For that matter, other analytics software and tools can be used for this purpose.

The analytic software can be used to track different kinds of traffic that originate from search results.

These include referral, paid, organic and social kinds of traffic.

You will be concerned primarily with the organic type of traffic.

By tracking this traffic, you can understand which keywords are being used by the visitors to reach your website.

These keywords can then be implemented in your SEO campaign.

Search Trends Analysis

One variable you should keep in mind when you are conducting a keyword research is the search trends.

The search trends can be used to determine which keywords can pull in traffic from global or local search queries.

Of course, you need to analyze the search trends that pertain to your business.

Competition Analysis

By analyzing the competition of the keywords, you will be able to understand which of them will be more useful for your business.

You can perform this analysis quite easily.

Simply conduct a search using each keyword.

If the search results show the websites of your rival businesses or their sponsored links, then the keyword is a competitive one.

The more competitive keywords will be of more value to your business.

You should ensure that such keywords have been used in your website.

However, you should remember that it can be quite difficult to get your website get good ranks based on these keywords alone.

By conducting a good keyword research, you will be increasing the chances of success for your SEO campaigns.

How Voice Search Will Impact SEO in the Future

Unfortunately, this is not that doom and gloom article announcing that PPC and SEO are no more. Rather we’ll discuss how audio search has shaken things up for the digital marketers.

In the world of search, the voice is an emerging trend and of course something that should be kept an eye on.

Google algorithms change once or twice in a day. But rarely do we experience major ranking fluctuations in it. Those are the updates marketers are concerned about.

One such important trend that may rule the SEO is:

Voice Search on Mobile

Google and Siri might have come in the picture long ago, but it is now that this search has got the ball rolling. Initially, consumers were not at all thrilled with this technology. It was a fun voice recognition gimmick that everyone may want to have fun with. According to research performed in those initial years, 83% of iOS users stated that they didn’t use Siri at all. But today, Google and Siri are leading the way.

With adaption to this new search, you can think of it growing exclusively.

Are you ready to learn more about it?

What is VoiceSearch?

It can be termed as a speech recognition technology allowing a user to perform a search through voice command. It is a two-way communication that assists the users to complete their tasks in real time.

Users nowadays expect a prompt and direct answer when they perform any search. And it is an ideal. In fact, if you dig a little deep in the context of voice queries, you will find it totally different from the specific keyword text search in the search engine.

Voice Search Gaining Popularity

Voice recognition is obviously nothing new, but to date, the practical application remained limited to shouting with anger at a phone to make it understand things or to bring it in exercise to create humor.

However, changing search trends have shown that practical voice interaction is finally a real thing.

It may be hyped as the “coming” technology, but the fact is that 40% of the users have made it today’s technology. Every adult user performs a voice search at least once in a day.

Remaining 60% started using it in the past year, and 40% in the past six months only. With these statistics, we can have an idea that “coming” technology has arrived.

So why are smart speakers and voice-activated search engines gaining such a momentum? Voice has become the opening door for innovation as it provides an appealing and personal and really natural means of interaction. Just think of playing music, ordering a pizza, getting breaking news and in fact turning on your light just through your voice. This is enough to explain why 40% of users have replaced their textual search with voice search seamlessly.

This is one of the massively growing markets and it won’t be wrong to say that Amazon Echo and Google Home are leading the show.

It started with Siri back in 2010 and ever since it started gaining success in the digital world, the market boomed up with the software offering a refined voice search facility. Today we have a big list of voice recognition systems:

Siri (2010)
Amazon Alexa (2014)
Microsoft Cortana (2015)
Google Assistant, Amazon Echo (2016)
Alibaba AliGenie, Samsung Bixby (2017)

Every year this voice search worked on the systems and headed towards success. And eventually, it has grounded its reputation in the market. Today the biggest reason behind the increasing rate of voice searches is a better voice recognition system.

Before getting in how voice searches impact SEO and digital marketing, let’s pay a look at related statistics:

46% of voice search users think of a local business daily
58% of the consumers used voice search to find local business information during last year
27% visit a local business website through voice search
76% of smart home speaker users search for local businesses once in a week with around 53% performing daily searches
The voice recognition market will hit $601 million industry by 2019

Impact on SEO

If voice search is the future, is it leaving any impact on SEO? Well, the answer to this is “Yes, it is”.

With a conventional search, a user types a question, or some keywords more commonly like “CA coaching Classes” or “Indian Cuisines”. With this you see a list of relevant sites helping you out. SEO here plays the role of bringing your site to the top of the list for such relevant searches.

And when a user asks the same to his or her digital assistant, two things come to a picture. Firstly, the search becomes more journalistic and secondly you won’t see any big list of results to choose from. It gives a very clear answer to a clear query.

However, this does not mean that SEO is no longer playing any role in it. In contrast to this, when a search gives just one answer, it makes the optimization even more critical. This is to make sure that your business is chosen from among so many. But with this, it is not like you need to determine a new pattern that is voice search.

Marketers just need to ensure that all the content is conversational and natural. This will help meet the Q and A pattern of voice search. There are a lot of tools like Schema Markup to make sure that Google has got most of the details of your business. Blogs were and will always be an important method to make your voice search successful. So, it is important to remember that voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.

Since voice search is the next big thing, brands will rapidly catch up with it. And obviously, these should! In fact, all the massive tech players have started to invest in personal assistant and voice. So, the question is:

Why is Voice Search an Important thing for the Brands?

Since the voice recognition system is working wonderfully in all the areas, how brands could be expected to stay at bay from such advancement. Voice searches will shortly take away all the search methods. And here are the top reasons why it is important for huge brands:

a. Natural Speed -

The fact is, there is no other platform as fast as this voice search system. You just say out and have the concise results among you. For brands, it is one of the most required assets. You execute a command and your task is done there and then. You do not have to spend time looking for the alphabet on a keyboard and then enter your query.

b. Enhanced productivity -

Speaking is faster than typing. Rather than using a touchscreen or keyboard to get an answer to your query if you switch to speech, you will save a significant amount of time. And when you save time, you ultimately increase your productivity.

c.Time is Money – Save it

Since the frequency of speech is faster than writing words, it saves plenty of time. And when your consumers get their work done in seconds, you will be their only choice. When brands partner with the voice search, they are likely to stay above their competitors.

d. Massive Access -

One of the best things about voice recognition systems is these can be accessed by one and all. Like most of the users skip using search engine systems because they do not know the language to type in. However, everybody knows the art of speaking. And because voice searches are available in almost all the languages, the reach maximizes to infinity. This factor certainly increases the consumer ratio.

e. Increased Brand Attention with User Attention -

Are you a brand more concerned about your consumer’s comfort, their requirements, and tastes? Well, if yes, you can be the next big player. More you will take care of your consumer’s ease; more will be the user attention. So, it is better you step into the voice ecosystem as soon as possible.

How to Start in the Voice Search? -

With so many different platforms to operate and perform your voice search on, you may get confused about operating it. Well, there is a very simple solution to it. Voice searches are far easier.

Voice Search Anywhere -

No matter you are sitting inside your cabin or traveling out, speak out your query loudly and get back a relevant answer to it.

Simply tap the mic on the Google search bar and start speaking. This works on Android, iOS, windows and chrome browsers for mobile phones, laptops, and desktops.

For example: Say something like, “Who designed Eiffel Tower?”
It is easy and displays very relevant answers to your queries.

Apart from this Siri works well if you are an Apple device user, Google voice search goes well for the Android devices and Microsoft’s Cortana is useful when it comes to your PC and smartphone using their app.

Tips for optimizing for Voice Search

1. Page Speed -

Page speed plays a vital role in voice search SEO. According to Backlinko, an average voice search result page loads in 4.6 seconds which is certainly 52% fast if compared to an average page.

2. Answer Length -

Google looks concise and to the point answers for search results. A standard voice search result is just 29 words in length.

3.Reliable Domains -

Reliable domains are likely to produce voice search results extensively more than non-reliable domains.

4. Social Sharing -

Content that has a higher level of social engagement perform better in voice search.

5. Simplicity of Language -

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